Kirk Klasson

Archive for On Strategy

Metaverse Schmetaverse

Back in 2007, in the land rush to social media marketing, I was asked to explore Second Life as a potential marketing venue for a B2B value proposition. And the only way one could explore such a medium was to “immerse” oneself, travel through its landscapes, meet its denizens and interrogate the avatars that “peopled” […]

Going Native

Recently, I was captivated by a small blurb in Venture Beat about a company that had just left stealth mode after securing it’s latest round of funding. The whole notion of leaving stealth mode conjures up images of a rouge space ship lowering its cloaking device because it needs it to operate in a visual […]

Somatosensoricity: Mastering Touch

  What’s in a name? An ancestor, a zeitgeist, some whimsey and dreams? Entrepreneurs often think long and hard about names before the marketing types get involved. Because once names are set, they get sticky, and sometimes the goo won’t come off your shoe. Take Smart Dust. For years it sat on the front stoop […]

Work in the time of Covid

By now, it’d be safe to assume that you are thoroughly versed in social distancing, rigorously practiced in hazmat antiseptic procedures and have joyfully embraced the art of living prophylactically. All things routinely proscribed by the Germaphobe’s Handbook of Acceptable Hygiene. Where once you went about your every day errands grudgingly resigned you now view […]

Fed Up, IBM Eats Its Own Lunch, Doesn’t Much Care for the Taste

Once upon a time there was a technology company whose prowess was the envy of the world. Their vision could see past horizons. Their imagination could invent the future. The world beat a path to their door just to get a glimpse of the doodles on their napkins. The only trouble was that they couldn’t […]

Facebook: An Annus Horribilis

Editor’s Note: This post first appeared in the Epilogues tab as the conclusion to The Curse of the Walled Garden – Facebook’s Inevitable Implosion Begins. To understand the complete context of the events mentioned here you might want to review that post in its entirety.   So, in the interests of wrapping things up, if you […]

AI: Crossing the Chasm One Clock Radio at a Time

Things set in motion acquire inertia and with luck inertia acquires purpose and with purpose accomplishments follow. At least that’s the theory. I was reminded of this the other day while reconfiguring the settings and linkage from Alexa and my smart home hub for the umpteenth time. This usually happens after a change of seasons, […]

A Perfect Storm?

Is the age of the too big to bust techno-trust about to come to and end? Have political, economic, sovereign and consumer butterflies created a techno-bombogenesis of dynasty ending proportions? Have the monopoly making network effects of multisided platform flywheels finally reached their asymptotic limit? Will the simple humility of sound business practices, fidelity to […]

Privacy, Blockchains and Balkanization: The Rise of Custody and The End of Adtech as We Know it

What is bigger than Y2K, more expensive than an Oracle upgrade and sneakier than a Sasser worm on a vintage Windows PC? That’s right. GDPR. GDPR may sound a little bit like a German political faction and, in fact, German political factions may have helped get it started but the cold truth is the letters […]

AI: “What’s reality but a collective hunch?”

In case you’ve missed it, MIT Technology Review has been doing a spectacular and somewhat sobering series on the current state of Artificial Intelligence, which I believe they plan to culminate in a dedicated year-end issue. And not a moment too soon. You know things have gotten out of hand when to say that the […]

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