Kirk Klasson

Customer Acquisition

You’re probably no different from many business people who saw in the Web the ultimate tool for touching new customers all over the world. You marveled at the apparent economics of the medium when compared with proven but costly approaches such as advertising and telesales and direct mail, and you were delighted with the infinitesimal […]

First, a glance back…

As the inaugural post here, I think it only fitting to take a look back at some work that first appeared about ten years ago. At the time I was working at Cambridge Technology Partners and the internet while no longer a new phenomenon was still one that most businesses had not sorted out. Venture […]

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Insights on Technology and Strategy