Kirk Klasson

Bargaining Power

Last year, when super-CEO Jack Welch described General Electric’s new Internet exchange business, he trumpeted the company’s increased leverage over its suppliers. He missed the point. Bilateral leverage is only part of the equation. For many otherwise smart business leaders, the sheer complexity and fluidity of todays New Economy has muddied the notion of the […]

Customer Acquisition

You’re probably no different from many business people who saw in the Web the ultimate tool for touching new customers all over the world. You marveled at the apparent economics of the medium when compared with proven but costly approaches such as advertising and telesales and direct mail, and you were delighted with the infinitesimal […]

First, a glance back…

As the inaugural post here, I think it only fitting to take a look back at some work that first appeared about ten years ago. At the time I was working at Cambridge Technology Partners and the internet while no longer a new phenomenon was still one that most businesses had not sorted out. Venture […]

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